NC A&T’s 100th homecoming projected to generate $57 million for Greensboro
Aggie Pride meets profits: How the 100th GHOE is expected to bring in millions to the Gate Citi More than 200,000 people are expected to be in Greensboro this week for the 100th anniversary of North Carolina A&T’s Greatest Homecoming on Earth (GHOE). That's more than two-thirds of Greensboro’s population. Dr. Cephas Naanwaab, an associate economics professor at the university projects those huge crowds will have a $57 million impact on Gate City. Dr. Naanwaab estimates this is about $20 million more than the celebrations brought in three years ago, in 2024. He also estimates the economic boost will particularly benefit the dining, hotel, and retail industries the most, followed by the event and transportation industries. For example, Dr. Naanwaab explained that hotel occupancy rates in Greensboro, which are typically around 50%, will reach 100% during the homecoming week. Many hotels…
