A&T Homecoming could bring more than $57 million to Greensboro's economy
GREENSBORO, N.C. — North Carolina A&T’s Greatest Homecoming on Earth brings thousands of alumni and visitors to Greensboro each year. For local businesses, that crowd can mean more than a celebration — it can mean a major boost to their bottom line. An economics professor at A&T estimates this year’s Homecoming could generate $57 million in total economic impact for Greensboro, with the money reaching businesses ranging from hair salons to hotels and restaurants. Dr. Cephas Naanwaab, an associate professor of economics at A&T’s College of Business and Economics, says the estimate is based on spending by visitors coming from outside the area. “We have the direct impact, which is $37 million of how much new spending is coming into the area of people visiting from out of town, right? And then there is an additional $20 million, which is called the induced or the indirect impact. So you put…
